| Teleseminars are a great way to prospect, | | | | expertise. A real estate agent might hold a |
| sell, stay in touch with current customers | | | | teleseminar on buying investment property. |
| and clients, build your list, and so much | | | | You could talk about the tax breaks, |
| more. Here are just some of the ways you can | | | | appreciation, and having professional |
| use teleseminars to boost your business! | | | | management so you don't have to get up in the |
| | | | middle of the night to deal with tenants. You |
| Introduce a new product or service: | | | | can also talk about some of the ways deals |
| | | | can go bad if you don't have a licensed agent |
| Product launches are one of the most common | | | | involved, like buying a building without |
| ways to use teleseminars. This is a great way | | | | checking what other liens might be held |
| to explain all about what your product can do | | | | against the property. Give as much |
| and how it can help your customers. This is | | | | information as possible, while showing why it |
| especially useful for informational products, | | | | is a good idea to have an expert help you at |
| because the teleseminar can be mostly high | | | | the same time. |
| impact content, with only a little bit of | | | | |
| selling. There is no way in one hour to tell | | | | You can do the same thing with a product. |
| everything in a book, or even an ebook, so | | | | Don't just tell how great your product is, |
| you can give as much as possible to the | | | | though. Tel all about the problems your |
| audience and still leave them wanting more. | | | | product is designed to deal with, and some |
| | | | possible solutions. Then tell how your |
| If you are in a service industry and have a | | | | product provides the most solutions at a |
| new service, you can give a teleseminar on it | | | | reasonable price. |
| to introduce it to your current and | | | | |
| prospective customers. If you are a mortgage | | | | Preview calls: |
| broker and there is a new First Time Buyer | | | | |
| program, use a teleseminar to explain it to | | | | A preview call is a call advertising a later, |
| all of your prospects at once. You can even | | | | larger event. It is usually free, thought you |
| have a question and answer time if you want | | | | can also have a paid preview call. For this |
| to get them really excited. | | | | type of teleseminar you want to give as much |
| | | | good information as possible, If you are |
| Re-Launch a product or service: | | | | previewing a weekend event, you can't |
| | | | possibly give everything you are going to |
| If you have a product or service that hasn't | | | | cover in one hour. So choose a few topics and |
| been getting enough attention lately, | | | | give some great information, then tell them |
| re-launch it. Add a bonus or two or limited | | | | about the upcoming event. Don't make this an |
| time offer and do a teleseminar to highlight | | | | infomercial about how great the event will |
| this month's special. One of the things you | | | | be- show them how great it will be by giving |
| can do with a re-launch is have a couple of | | | | them a great call. |
| happy customers as guest speakers. Since they | | | | |
| have already had time to use what you have to | | | | One of my products is the Teleseminar Nuts |
| offer, they can give your prospects some good | | | | and Bolts classes, where we teach people how |
| information from a customer point of view. | | | | to do al of the back-end, technical side of |
| | | | teleseminars. So my preview teleseminars will |
| Teach your customers how to use your product | | | | be answering the ten biggest questions my |
| or service: | | | | listeners have about the problems that can |
| | | | happen while planning and creating a |
| Most products and services are not completely | | | | teleseminar. I might tell them three ways out |
| self explanatory. Having a teleseminar to | | | | of ten to use autoresponders. I'll talk for |
| tell all about special features or extra | | | | two minutes about the different kinds of |
| services you provide allows them to get the | | | | websites you might have, then just mention we |
| most out of your product or service. Not only | | | | take an hour in class to go over them in |
| is does this make for great customer | | | | detail. So I give as much as time allows, |
| relations, but it is unusual enough to get | | | | then let them know there is much more that I |
| your customers talking to their friends about | | | | go over in class. I don't need to tell them |
| how wonderful you are. You can even ask for | | | | to take the class. If they have found my 3 |
| referrals during the teleseminar. | | | | out of 10 tips useful, they will want the |
| | | | other 7. |
| Establish yourself as the Expert: | | | | |
| | | | Make an FAQ or whole new product: |
| Have someone interview you about your product | | | | |
| or service during the teleseminar. This is a | | | | One of my mentors said, "If you hear the same |
| great way to establish yourself as an expert | | | | question three times, it's time to make a |
| in your field. Who gets interviewed? Stars, | | | | product for it." So while you are telling |
| celebrities, Nobel Prize winners. In other | | | | people all about your great products and |
| words, Experts. People we want to listen to. | | | | services, you can be recording them, too. |
| | | | When your teleseminar is done, you can have |
| Build Rapport: | | | | the recording transcribed, and now you have |
| | | | an FAQ sheet you can use as a bonus to anyone |
| People buy from people they know, like, and | | | | who buys from you. You can put the recording |
| trust. Tell your audience a little bit about | | | | on your website so people can listen to it. |
| how you came to be a lion tamer, or a | | | | Have them give you're their email and name in |
| teacher, or an insurance agent. Don't just | | | | order to get access to it and now you have a |
| try to sell them something. Let them get to | | | | mailing list. |
| know you from the comfort of their own living | | | | |
| room. Give them something before you ask for | | | | Mix and Match: |
| something back. | | | | |
| | | | Many teleseminars can use several of these |
| Tell the embarrassing story about when you | | | | ideas. You can launch a product, build |
| got your 4X4 stuck in the mud and a | | | | rapport, and have an interviewer asking you |
| Volkswagen Beetle pulled you out. Then when | | | | all the right questions to make you look |
| you tell about the towing service you created | | | | good. You can find out what your customers |
| called "Beetle's Towing" they will laugh with | | | | most want to know and tell it to them on a |
| you, and think about you when they get stuck, | | | | Customer Service call, then tape it and put |
| too. | | | | it on your website. The possibilities are |
| | | | endless. |
| Informative Prospecting: | | | | |
| | | | So think of three ways your might build your |
| If you are in a service industry, you can | | | | business with Teleseminars. Which one are you |
| help people understand your field of | | | | going to try first? |