| Teleseminars are a great way to prospect, sell, stay in | | | | might hold a teleseminar on buying investment |
| touch with current customers and clients, build your list, | | | | property. You could talk about the tax breaks, |
| and so much more. Here are just some of the ways | | | | appreciation, and having professional management so |
| you can use teleseminars to boost your business! | | | | you don't have to get up in the middle of the night to |
| Introduce a new product or service: | | | | deal with tenants. You can also talk about some of the |
| Product launches are one of the most common ways | | | | ways deals can go bad if you don't have a licensed |
| to use teleseminars. This is a great way to explain all | | | | agent involved, like buying a building without checking |
| about what your product can do and how it can help | | | | what other liens might be held against the property. |
| your customers. This is especially useful for | | | | Give as much information as possible, while showing |
| informational products, because the teleseminar can be | | | | why it is a good idea to have an expert help you at |
| mostly high impact content, with only a little bit of selling. | | | | the same time. |
| There is no way in one hour to tell everything in a | | | | You can do the same thing with a product. Don't just |
| book, or even an ebook, so you can give as much as | | | | tell how great your product is, though. Tel all about the |
| possible to the audience and still leave them wanting | | | | problems your product is designed to deal with, and |
| more. | | | | some possible solutions. Then tell how your product |
| If you are in a service industry and have a new | | | | provides the most solutions at a reasonable price. |
| service, you can give a teleseminar on it to introduce it | | | | Preview calls: |
| to your current and prospective customers. If you are | | | | A preview call is a call advertising a later, larger event. |
| a mortgage broker and there is a new First Time | | | | It is usually free, thought you can also have a paid |
| Buyer program, use a teleseminar to explain it to all of | | | | preview call. For this type of teleseminar you want to |
| your prospects at once. You can even have a | | | | give as much good information as possible, If you are |
| question and answer time if you want to get them | | | | previewing a weekend event, you can't possibly give |
| really excited. | | | | everything you are going to cover in one hour. So |
| Re-Launch a product or service: | | | | choose a few topics and give some great information, |
| If you have a product or service that hasn't been | | | | then tell them about the upcoming event. Don't make |
| getting enough attention lately, re-launch it. Add a bonus | | | | this an infomercial about how great the event will be- |
| or two or limited time offer and do a teleseminar to | | | | show them how great it will be by giving them a great |
| highlight this month's special. One of the things you can | | | | call. |
| do with a re-launch is have a couple of happy | | | | One of my products is the Teleseminar Nuts and Bolts |
| customers as guest speakers. Since they have | | | | classes, where we teach people how to do al of the |
| already had time to use what you have to offer, they | | | | back-end, technical side of teleseminars. So my |
| can give your prospects some good information from | | | | preview teleseminars will be answering the ten biggest |
| a customer point of view. | | | | questions my listeners have about the problems that |
| Teach your customers how to use your product or | | | | can happen while planning and creating a teleseminar. I |
| service: | | | | might tell them three ways out of ten to use |
| Most products and services are not completely self | | | | autoresponders. I'll talk for two minutes about the |
| explanatory. Having a teleseminar to tell all about | | | | different kinds of websites you might have, then just |
| special features or extra services you provide allows | | | | mention we take an hour in class to go over them in |
| them to get the most out of your product or service. | | | | detail. So I give as much as time allows, then let them |
| Not only is does this make for great customer | | | | know there is much more that I go over in class. I don't |
| relations, but it is unusual enough to get your | | | | need to tell them to take the class. If they have found |
| customers talking to their friends about how wonderful | | | | my 3 out of 10 tips useful, they will want the other 7. |
| you are. You can even ask for referrals during the | | | | Make an FAQ or whole new product: |
| teleseminar. | | | | One of my mentors said, "If you hear the same |
| Establish yourself as the Expert: | | | | question three times, it's time to make a product for it." |
| Have someone interview you about your product or | | | | So while you are telling people all about your great |
| service during the teleseminar. This is a great way to | | | | products and services, you can be recording them, too. |
| establish yourself as an expert in your field. Who gets | | | | When your teleseminar is done, you can have the |
| interviewed? Stars, celebrities, Nobel Prize winners. In | | | | recording transcribed, and now you have an FAQ |
| other words, Experts. People we want to listen to. | | | | sheet you can use as a bonus to anyone who buys |
| Build Rapport: | | | | from you. You can put the recording on your website |
| People buy from people they know, like, and trust. Tell | | | | so people can listen to it. Have them give you're their |
| your audience a little bit about how you came to be a | | | | email and name in order to get access to it and now |
| lion tamer, or a teacher, or an insurance agent. Don't | | | | you have a mailing list. |
| just try to sell them something. Let them get to know | | | | Mix and Match: |
| you from the comfort of their own living room. Give | | | | Many teleseminars can use several of these ideas. |
| them something before you ask for something back. | | | | You can launch a product, build rapport, and have an |
| Tell the embarrassing story about when you got your | | | | interviewer asking you all the right questions to make |
| 4X4 stuck in the mud and a Volkswagen Beetle pulled | | | | you look good. You can find out what your customers |
| you out. Then when you tell about the towing service | | | | most want to know and tell it to them on a Customer |
| you created called "Beetle's Towing" they will laugh | | | | Service call, then tape it and put it on your website. |
| with you, and think about you when they get stuck, too. | | | | The possibilities are endless. |
| Informative Prospecting: | | | | So think of three ways your might build your business |
| If you are in a service industry, you can help people | | | | with Teleseminars. Which one are you going to try |
| understand your field of expertise. A real estate agent | | | | first? |