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All About Audi

German sport luxury brand Audi hasthroughout the 1950s highlighted by
played a strong role in helping to shapeDaimler's acquisition of the company in
consumer tastes and influence the entire1958 fueled further expansion. In 1964,
European touring market. For nearly 100the Volkswagen group purchased Audi from
years, the Audi brand has beenDaimler and to this day Audi remains a
synonymous with producing high quality,significant part of the Volkswagen
reliable, and well engineered vehicles.establishment.
An odd start almost scuttled theBy the late 1960s, Audi began what many
company's plans, yet today Audi hasconsider to be its historic run to the
risen above adversity and is producingtop of automotive excellence. New models
cars that are world renowned in qualitywere developed several of which were
and engineering.also marketed as Volkswagen models for
August Horch founded Horch Automotive inthat era. In 1980, Audi shook the
Cologne, Germany in 1899, and beganautomotive world to its foundation when
manufacturing cars in 1901 whichit released its Quattro sports car, a
featured a horizontal engine producingvehicle with full time all wheel drive
upwards of 5 horsepower. Demand forand a turbocharged engine. Instantly,
these models propelled Horch to expandthe Quattro propelled the Audi name to
production and move to a largerthe top of the race car world when the
manufacturing facility where a newer,vehicle began to win race upon race.
more powerful model cranking out aUndeniably, the Quattro was such a
then-amazing 10 horsepower was released.runaway hit that the model was banned
By 1910, Horch himself was booted out offrom some races for having an "unfair"
the company that sported his name so hetechnological advantage.
set up shop elsewhere and began to sellThroughout the 1980s and the 1990s, Audi
cars under the Audi moniker. Originally,began to produce additional models
Horch tried to use his family name, butincluding its first premium model, the
German courts ruled against him thus theAudi V8 in 1988. Sporting a 3.6L
Audi name was selected instead. In32-valve V8 engine, the Audi V8 featured
German, Horch means "hark" and the wordfull time all wheel drive and a four
"audi" is the Latin translation of horchspeed electronically controlled
hark. So, although he could legally noautomatic transmission. This particular
longer use his family name, themodel was a huge departure from earlier
Latinized version of the same won out.Audis and set the brand on a collision
Guess which name is known today?course with Mercedes and BMW, Germany's
In between a pair of devastating worldtwo other luxury brands in a bid for
wars, the modern Audi company began toautomotive supremacy.
take shape. Indeed, the "four rings"Today, Audi continues to expand and
logo of the company represents the unioncompete against all of the top luxury
of four distinct German automotivebrands in the world. New technology
manufacturers under the auspices ofincluding its Audi Space Frame
Audi. Yes, you guessed it: the Horchall-aluminum body - known for its
company that originally booted Mr. Horchrigidity and improved crashworthiness -
was absorbed by Audi and makes up one ofare among the highlights of a brand that
the four rings. August Horch lived todoesn't settle for second best. From
see that big day, but he also witnessedsedans to sport coupes to an all new
the dismantling of the company followingSUV, Audi has a model that competes
the end of the second world war.against the likes of Lexus, Mercedes,
Reparations was the rallying cry whenCadillac, Infiniti, and BMW its chief
World War II ended, thus the Sovietcompetitors.
Union who was occupying the easternThat "hark" sound you hear is both the
portion of Germany during the postwarname of a company and the attention the
era, appropriated the company, took allbrand deserves in a sea of capable
of its assets, and by August 1948 thepremium models produced by Germany's
company no longer existed. One yearesteemed Volkswagen Group. Yes, Audi
later thanks to state loans and Marshallhas weathered several storms and the
plan assistance, a resurrected Audi wascompany appears poised to continue its
back on the scene producing a deliverythrust forward thanks to its many
van and a motorcycle. Continuous growthinnovations and continued high quality.



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