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Audi Will not Apologize to Bmw

Audi is not making an apology at BMW's claimAudi dealer profitability, according to him,
that the brand is not a luxury car opponenthad increased from 0.8 percent to 3.0 percent
because Volkswagen's premium vehicle divisionin the past three years. He also claimed that
does not manufacture rear-wheel drive carssuch figures are exceptionally high and are
and that discounting has been the biggestby far much higher than most of their rivals'
factor of inflated Australian sales andreturns on sales numbers for a retail
market  share.business  in  Australia.
Joerg Hofmann, the Managing Director of Audi,He added that discounts for their vehicles
used the launching of the new S3 and TTare a big NO for them because they adhere to
Roadster last week in order to emphasize thethe fact that the customer can believe in and
fact Audi was easily the nation'strust  a  brand.
fastest-growing premium brand. He also took
advantage of the launching to suggest thatMr. Hofmann, from a strategy meeting at the
the maker of BMW oxygen sensor was alreadyIngolstadt HQ of Audi AG, recently attempted
discounting its very newly redesignedto put the brakes on the boiling competition
volume-selling  3  Series.in Australia's advantageous luxury car
sector, which has not grown as fast as the
This is the latest storm in the cold waroverall new-car market blast in recent years.
between Mr. Hofmann and BMW's new AustralianThree months ago, the Ingolstadt HQ of Audi
chief Guenther Seemann, who, in an interviewAG increased its 2015 sales target from 1.4
with GoAuto, refuted the claim that Audi is ato 1.5 million automobiles in an invitation
premium car-maker. The interview took placeto become the top-selling premium car brand
after a gathering that announced upgradesall  over  the  world.
across BMW's entire passenger model range,
including  the  3  Series.He told GOAuto during the interview that he
does not want to make a story and he does not
Mr. Hofmann said that every manufacturer isactually care too much for what has been
reacting to them in various ways. He addedsaid. As a matter of fact, he said they were
that they are confident and proud of whatreally glad with the top performance that
they are doing and that they are relaxed fortheir brand is exhibiting and they were
they know they have a great future ahead ofboasting that they go ahead to another record
their brand. However, he claimed that thereyear for Audi. He concluded that he is after
was never a time that they were arrogant. Hefor their brands performance and not for any
boasted to the other car makers that there iscompetition.
a big difference between Audi and some other
brands.Mr. Hofmann refused to comment on specific
car companies but he said that what they
While referring to BMW's 3 Series range lastcommunicate is based on fact and the fact is
week, Mr. Hofmann said that the public wantsthat, according to him, Audi is by far the
discounts (open discounts). He added that iffastest  selling  premium brand in Australia.
somebody puts a huge amount of dollars behind
an almost brand-new volume model, a car,As of the first five months of this year,
which was launched a year ago, is now alreadyAudi has recorded an outstanding 41 per cent
spurred  by  huge  amounts  of  dollars.growth in sales and this figure is 10 times
more than BMW's 4.1 percent increase.



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