Audi Will not Apologize to Bmw

Audi is not making an apology at BMW's claim that theAudi dealer profitability, according to him, had increased
brand is not a luxury car opponent becausefrom 0.8 percent to 3.0 percent in the past three years.
Volkswagen's premium vehicle division does notHe also claimed that such figures are exceptionally
manufacture rear-wheel drive cars and thathigh and are by far much higher than most of their
discounting has been the biggest factor of inflatedrivals' returns on sales numbers for a retail business in
Australian sales and market share.Australia.
Joerg Hofmann, the Managing Director of Audi, usedHe added that discounts for their vehicles are a big
the launching of the new S3 and TT Roadster lastNO for them because they adhere to the fact that the
week in order to emphasize the fact Audi was easilycustomer can believe in and trust a brand.
the nation's fastest-growing premium brand. He alsoMr. Hofmann, from a strategy meeting at the Ingolstadt
took advantage of the launching to suggest that theHQ of Audi AG, recently attempted to put the brakes
maker of BMW oxygen sensor was alreadyon the boiling competition in Australia's advantageous
discounting its very newly redesigned volume-selling 3luxury car sector, which has not grown as fast as the
Series.overall new-car market blast in recent years. Three
This is the latest storm in the cold war between Mr.months ago, the Ingolstadt HQ of Audi AG increased
Hofmann and BMW's new Australian chief Guentherits 2015 sales target from 1.4 to 1.5 million automobiles in
Seemann, who, in an interview with GoAuto, refutedan invitation to become the top-selling premium car
the claim that Audi is a premium car-maker. Thebrand all over the world.
interview took place after a gathering that announcedHe told GOAuto during the interview that he does not
upgrades across BMW's entire passenger modelwant to make a story and he does not actually care
range, including the 3 Series.too much for what has been said. As a matter of fact,
Mr. Hofmann said that every manufacturer is reactinghe said they were really glad with the top
to them in various ways. He added that they areperformance that their brand is exhibiting and they
confident and proud of what they are doing and thatwere boasting that they go ahead to another record
they are relaxed for they know they have a greatyear for Audi. He concluded that he is after for their
future ahead of their brand. However, he claimed thatbrands performance and not for any competition.
there was never a time that they were arrogant. HeMr. Hofmann refused to comment on specific car
boasted to the other car makers that there is a bigcompanies but he said that what they communicate is
difference between Audi and some other brands.based on fact and the fact is that, according to him,
While referring to BMW's 3 Series range last week, Mr.Audi is by far the fastest selling premium brand in
Hofmann said that the public wants discounts (openAustralia.
discounts). He added that if somebody puts a hugeAs of the first five months of this year, Audi has
amount of dollars behind an almost brand-new volumerecorded an outstanding 41 per cent growth in sales
model, a car, which was launched a year ago, is nowand this figure is 10 times more than BMW's 4.1
already spurred by huge amounts of dollars.percent increase.