| One thing that automakers should be blissful | | | | fatalities, and as the leading company in the |
| about is receiving prestigious awards. This | | | | field of car safety, Volvo will continue to |
| bliss can be reflected from Volvo executives | | | | actively develop new safety technology. Volvo |
| after BLIS was given one great award from | | | | first previewed the BLIS system in its Safety |
| Autocar. Volvo's Blind Spot Information | | | | Concept Car in 2001, so we are now very |
| System (BLIS), an advanced safety innovation | | | | pleased to see this technology in |
| introduced by the automaker to avoid road | | | | production," said Ingrid Skogsmo, director of |
| accidents won the Autocar Safety and | | | | the Volvo Safety Centre during the awarding. |
| Technology Award for this year. | | | | |
| | | | Despite the presence of rear-view mirrors, |
| BLIS was the first system of its kind in the | | | | vehicles are always at risk of blind spots. |
| auto industry. It uses smart digital camera | | | | As a fact, these risks can cause road |
| system, which is incorporated into auto door | | | | accidents especially when changing lanes. |
| mirrors to continuously supervise the | | | | Hence, Volvo delivered BLIS for the |
| monitored zone alongside the car for other | | | | automotive market to take advantage of. The |
| obstacles and obstructions. When the system | | | | system is active at all speeds above 10 km/h. |
| detects other vehicles, it sends alerts to | | | | Further, it is designed to alert the driver |
| the driver by emitting an orange light in the | | | | about vehicles in the monitored zone moving a |
| A-pillar near the door mirror. "The Volvo | | | | maximum of 20 km/h slower or 70 km/h faster |
| BLIS system is the simplest, most useful, | | | | than the driver's own vehicle. |
| original and intuitive safety gadget to reach | | | | |
| the production line in years. Alongside its | | | | The automaker believes the additional visual |
| affordability that means owners will use it | | | | information that is delivered by the BLIS |
| and benefit from it," said Charles Hallett, | | | | system is practically useful in improving |
| Autocar editor. | | | | road safety. BLIS is now offered on all the |
| | | | Volvo range including the new C30 |
| Volvo believes that preventing accidents | | | | SportsCoupe. Volvo V40 car parts, for |
| happening in the first place is as important | | | | instance, are upgraded to welcome this |
| as reducing the number of injuries and | | | | outstanding technology from the automaker. |