| One thing that automakers should be blissful about is | | | | the field of car safety, Volvo will continue to actively |
| receiving prestigious awards. This bliss can be | | | | develop new safety technology. Volvo first previewed |
| reflected from Volvo executives after BLIS was given | | | | the BLIS system in its Safety Concept Car in 2001, so |
| one great award from Autocar. Volvo's Blind Spot | | | | we are now very pleased to see this technology in |
| Information System (BLIS), an advanced safety | | | | production," said Ingrid Skogsmo, director of the Volvo |
| innovation introduced by the automaker to avoid road | | | | Safety Centre during the awarding. |
| accidents won the Autocar Safety and Technology | | | | Despite the presence of rear-view mirrors, vehicles |
| Award for this year. | | | | are always at risk of blind spots. As a fact, these risks |
| BLIS was the first system of its kind in the auto | | | | can cause road accidents especially when changing |
| industry. It uses smart digital camera system, which is | | | | lanes. Hence, Volvo delivered BLIS for the automotive |
| incorporated into auto door mirrors to continuously | | | | market to take advantage of. The system is active at |
| supervise the monitored zone alongside the car for | | | | all speeds above 10 km/h. Further, it is designed to alert |
| other obstacles and obstructions. When the system | | | | the driver about vehicles in the monitored zone moving |
| detects other vehicles, it sends alerts to the driver by | | | | a maximum of 20 km/h slower or 70 km/h faster than |
| emitting an orange light in the A-pillar near the door | | | | the driver's own vehicle. |
| mirror. "The Volvo BLIS system is the simplest, most | | | | The automaker believes the additional visual |
| useful, original and intuitive safety gadget to reach the | | | | information that is delivered by the BLIS system is |
| production line in years. Alongside its affordability that | | | | practically useful in improving road safety. BLIS is now |
| means owners will use it and benefit from it," said | | | | offered on all the Volvo range including the new C30 |
| Charles Hallett, Autocar editor. | | | | SportsCoupe. Volvo V40 car parts, for instance, are |
| Volvo believes that preventing accidents happening in | | | | upgraded to welcome this outstanding technology |
| the first place is as important as reducing the number | | | | from the automaker. |
| of injuries and fatalities, and as the leading company in | | | | |