A Brief History of the Porsche Motor Company

Ferdinand Porsche played an important role in thewith the 911. The 911 became easily recognizable: it had
development of airplanes and racing cars, and theattractive sloping bonnet and what later became
construction of tanks for the Wehrmacht. He is ancharacteristic "frog eye" headlights, curves running
automobile engineer with more than a thousandfrom the top edge of the windscreen to the rear
patents to his name. He was appointed chief engineerbumper and a straight waistline. From a functional and
at Mercedes-Benz in Stuttgart in the 1920s. Later on,technical point of view it was more like BMW 1500,
he set up his own engineering workshop and designedalthough it retained the stylistic features of the original
among others the Volkswagen. At the plant wherePorsche. The new 911 will become the foundation
Volkswagen was made, Wolfsburg, he was chief ofstone of Porsche's identity, even though the design
operations and at the end of the war he was internedwas not always appreciated. During the 1970`s and
by the Allies.He was released a few years later and1980`s, the designers attempts to distance Porsche
started building his first car with his son, Ferry Porsche.from its legendary design brought the company to the
The car was named the Porsche 356 and it was aedge of disaster. The more modern 924 model, "a
sports car and a reminiscent of the Volkswagen. It hadpeople's Porsche", developed with Volkswagen, as
the same four-cylinder boxer engine that waswell as the 928 were far from fulfilling the
rear-mounted, just like the VW. It was far from being aexpectations. In the 1990`s, the company realized that
powerful sports car, developing only 40 bhp and awhat for over twenty years was perceived as a
maximum speed of 87 mph (140 km/h). First producedstraitjacket, it was in fact a marketadvantage. During
as a convertible and later as a hard top it distinguishedthe 1990`s, Porsche became highly profitable since
by the very elegant and innovative body. It wasthey now knew that the typical Porsche features
developed in theworkshop of Erwin Komenda, awere timeless. Nearly forty people now worked in the
master of restrained streamlining who had been indesign department on further developments of the
charge of sheet metal and design techniques atlong-running 911. These developments included the 911
Porsche since the VW Beetle. The new stle of closedGTI, a powerful combinationof sports and racing car,
coupe was designed by Komenda and it soonput forward by the in-house designer Anthony R.
became the embodiment of the sports car, thanks toHatter. In 1999, chief designer proudly presented the
its fastback. This tradition was continued by Komendanew Boxster which enabled Porshe to establish a
and Ferdinand "Butzi" Porsche, the founder's grandson,second independent range of models.