Ford's Initiatives for the Environment

As the global warming threat becomes increasinglysix-speed transmission. By the year 2008, Ford
known to the global community, public awareness hasexpects that they will be producing 1.3 million of these
propelled different industries to protect the environmentsix-speed transmissions which will be offered for two
before it is too late. The auto industry has startedout of the three cars that they will market.
developing newer technology to make vehicles moreFord is also the first to use clean diesel technology for
environment-friendly. Car companies known fortheir heavy-duty pickup class vehicles. The 2008 Super
producing gas-guzzling vehicles have been forced toDuty is Ford's answer to the stricter emission
produce smaller and more fuel efficient vehicles.standards set by countries around the world. The
From hybrid electric technology to full electric carheavy-duty truck is equipped with a 6.4-liter
technology to alternative fuels, car manufacturersPowerStroke engine which is dubbed as clean as
have been pouring in their funds so as to develop agasoline powered engines. This environment
new technology which will reduce the globalfriendliness does not sacrifice power as the engine is
community's consumption of petroleum fuels therebyrated to produce 350 horsepower and 650 ft-lb of
reducing greenhouse gas emissions. One of the leadingtorque. This is another evidence of Ford's commitment
car manufacturers in terms of going "green" is theto develop vehicles with the environment in mind.
Ford Motor Company.Another step taken by Ford towards the protection of
The Dearborn, Michigan-based car manufacturer notthe environment is the transformation of paint fumes
only uses alternative fuel technology to protect thetoo usable fuel. At Ford's Michigan Truck Plant in
environment but has also taken green steps in otherWayne, the company uses a Fumes-to-Fuel system
areas like production and recycling as part of theirwhere the paint fumes are incinerated. The process
environmental protection campaign. One of Ford'snot only eliminates the volatile organic compounds
environment protection related initiatives is the use offound on these fumes but it also, at the same time,
sustainable fabric. One of the newest redesignedproduces electricity that could still power the facility.
automobiles from Ford, the 2008 Escape, is reportedlyThis process is used in the plant where the Ford
the first U.S. vehicle to use 100 percent recycledExpedition and Lincoln Navigator are assembled.
material for its fabric seating exterior.Aside from this paint fume technology, Ford also uses
The fabrics used for the 2008 Escape's seats arethe flex-fuel technology in their dedication to protect
produced for Ford by Interface Fabrics Inc. Thesethe environment. This is evident in the 2008 Crown
fabrics are made out of post-industrial waste or thoseVictoria Interceptor which will be sued by law
materials used for some purpose that is intended forenforcement agencies. The said police cars are
consumer use but did not make it to the market.designed to run either on gasoline or on a combination
Examples of these are plastic bottle caps and wasteof gasoline and bio-ethanol or E85.
polyester fabrics. These materials undergo a processAside from Ford vehicles using clean engine
where they are turned into yarn so as to be used astechnology, the company has also invested in the
fabrics for the seats of the 2008 Escape. With thepreservation and grooming of the natural environment
use of these recycled materials, it is estimated thatsurrounding their facilities in Dearborn and Allen Park in
Ford has conserved 600,000 gallons of water andMichigan. Ford's efforts include the maintenance of
eliminated the emission of 1.8 million pounds of carbonfields where flora and fauna abound. The company
dioxide. That sure is far more impressive than adesignated "Grow Zones" which are dedicated to the
vehicle with a clean engine and a Borla exhaust topreservation of wildlife habitat among others.
match.When talking about the surrounding of a Ford facility,
Another environmental friendly initiative that Ford hastheir River Rouge assembly facility actually sports a
taken is the use of six-speed automatic transmissions"living roof". The roof of the said facility which covers
which reduces fuel consumption significantly. Theseabout 10 acres is covered with Sedum plants which
gear boxes are proven to reduce fuel consumption byfilters rainwater and converts carbon dioxide to
as much as 7 percent on high-speed driving asoxygen. The facility also harnesses solar energy which
compared to a four-speed transmission. The Ford,it uses to provide the plant with additional energy and
Lincoln, and Mercury brands combine to offer fifteenheated water.
models which are offered with the fuel saving