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Article #83: Glamour Cars

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Long and sleek! With Elvis as the hero of designers became aggressive in their
the day during the 1950s, whatever he creativity. By 1957 and 1958 the
drove become the car of the day. And designers produced disastrously overblown
Elvis loved the glamour that shiny new responses. Sharp clean fins reached in
tail-fins exhibited. His fans loved them, all directions. They were streaked with
too, which led to over thirty chrome, and somewhere in the middle a
heart-stopping models being designed body was grafted into them. Bright
during the 1950s. No one cared back then yellows! Passionate reds! Baby blues! And
whether cars were gas-guzzlers or whether regardless of the weather where one
the paint job would last, or whether the lived, convertibles were in, even if you
shiny chrome that protruded out the back never lowered the top.
begged to have dents inserted within the The intense competition among the car
first few weeks. manufacturers meant that each model
The appeal of cars during the 1950s was became extinct quickly. Planned
more than just Elvis. It was prestige and obsolescence meant the customers had to
glamour for even the average working choose between buying a new car each year
person. The feeling of luxury seeped into or being a social leper. Because of the
one's feelings and emotions, and romance expense of redesigning all models every
bloomed with respect while riding in year, the manufacturers took to keeping
these elegant vehicles. the inner workings of the cars basically
The Chrysler Town & Country Newport coupe the same and only changing the outward
which came out in 1950 didn't have fins look.
(they started creeping into the design By 1958 some models,such as the 1958
around 1952). Yet it wasn't the typical Oldsmobile, were beginning to be called
car of the 1940s. Almost a dinosaur 'ugly.' Some even said it looked like a
compared to today's styles, the Newport brick with a hardtop sitting on it.
featured distinctive, external wood However, the indented chrome on the doors
framing (referred to as being a 'Woodie') still caught one's eye of respect.
and strongly appealed to the hunter and All systems self-destruct from within.
sportsmen. The era of the glamour cars had outdone
Pontiac had a mascot - an Indian Chief- itself and common sense dictated that
whose unsmiling face formed the base of what would follow in the 1960s would be
the front hood. His headdress consisted based on performance, a concern for the
of streaks of chrome sliding back over environment, and conservative packaging.
the hood and being picked up again on the During the 1960s people weren't impressed
trunk. Sleek looking! Everyone wanted a with external appearances to the
car with a personality, and the Indian exclusion of what existed underneath.
Chief gave the Pontiac one. This attitude was reflected towards both
Because the cars of the early 1950s had a people and cars. Yet, who will ever
somewhat dowdy appearance but reflected forget Elvis? Or the glamour cars of the
the potential of sparkling glamour, car 1950s?






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