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Article #84: Headlines - how important are they for your business communication?

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Vital! interests into a million dollar
Do you think that headlines are only used informationproducts empire!
by advertisers tryingto sell something? * How to rub your stomach away.
Well, forget the myth that people are * Why do Chinese women have such an
only interested ininformation and if you impossibly low rate ofbreast cancer?
have great information then they willread * The 7 critical things you must do to
you. They won't if you don't give them a guarantee that yourathletes win under
reason to. Whichis where headlines come pressure
in... * Yes, YOU can learn to paint works of
You have seven seconds ('seven' is a art that you can beproud of and that
magic number for the brain)to grab their others will admire.
attention, otherwise they move on. If you * How a $7 investment can make you a
don'tgive them a compelling reason to pay celebrity and boost yourbusiness by 367%
attention to yourcommunication then they or more!
won't. They'll move on and you wouldhave * How to triple your income by doubling
missed a great opportunity. your energy.
Even if you think you are not selling * What's the key secret to increasing
them anything, in realityyou are. You are your income by 917%? Ifyou don't know,
selling them on you and your company; read on. You'll find out what it really
yourabilities, your experience, your takes topull more sales and profits from
knowledge, your potential tohelp them every ad or sales letter youever use.
solve their problems. * Solve all your money problems forever
Make sure that you always offer your (with absolutely nowork whatsoever).
audience (be that audiencethere 'in * How easy 'instant mail order' lets you
person', or being communicated to via the quickly escape thepayday-to-payday rat
writtenword) a compelling reason to pay race.
attention. Otherwise theywon't. It * Learn to make money like a millionaire
doesn't have to be a 'highly charged' * How to make big money writing and
sales message. selling booklets in thenext 30 days.
But it does have to be enticing enough to * 50 idiot-proof ways to make money on
get them to want topay more attention. the internet.
Don't use trickery, such as a headline * Think and grow rich this year and for
about 'sex' that hasabsolutely nothing to the rest of your life!
do with your content. This will only * Ex Marketing Director of international
annoyyour guests (quite rightly so) and publishing firm
you'll never see them again. REVEALS priceless 'trade secrets' that
Give them a reason to read and you'll have been kept underwraps for years!
find that the majoritywill. Those that * A surprising new discovery for those
don't are probably not interested in who've always suspectedthey had the
thesubject anyway and you'd be unlikely 'right stuff' to succeed in their own
to be doing business withthem at the business...but who haven't yet quite got
moment. going.
40 great headlines * Do fears hold you back?
~~~~~~~~~~~~~~~~~~ * How to accomplish anything you want in
Here's a collection of great published life.
headlines that havegarnered for their * How to be your 'possible self'
authors considerable success. * To become financially independent, it
* How would you spend an extra $200,000 - helps to BE YOUR OWN
starting tomorrow? BOSS.
* A good reason not to settle for a 10% * Is your future worth ten dollars?
return. * Attention entrepreneurs: what would it
* Maintenance problems giving you a take to make 1998 yourbest year ever?
headache? (Aspirin attached) Would an extra $100,000 help?
* Toxic People: 10 ways to handle people * Financial strategies for successful
who make your lifemiserable. retirement.
* Supposed this happened to your car. * Here, at last, are the unspoken sexual
* Take one day to learn how to read men's health secrets you'llnever hear from your
minds. doctor. Your husband. Your wife. Or,
* How to literally write any size pay heavenforbid, your mother!
cheque you like, as oftenas you like. * It's ugly but it's beautiful [...for a
* How to print all the money you want - Volkswagen, if youare curious]
legally! * The Post Office wouldn't let us mail
* Advise and profit - how to create you a cup of fresh, hotcoffee. Look
exceptional income as aconsultant. inside for the next best thing.
* I know 97 specific 'tricks' to creating * We can free the writer in you.
ads that reach outand suck money right * What will your life be like in five
out of peoples' wallets like years?
anout-of-control vacuum cleaner 'monster' * How to recruit, interview and hire the
- how many of my trickswould you like to right person. Astep-by-step system for
know? selecting the best person for every job.
* What to write on a simple postcard ...and one more for luck: "My friends and
mailing that will makepeople flood into family were convinced
your business. I'd fail my exams. But when the results
* Discover how to turn what you already came through...
known about your work,hobby or personal






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