| Authors, self publishers and book
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| | In any case, you want your title to be
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| publishers often spend a lot of time
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| | simple and exact for the search engines.
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| thinking over possible titles for an
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| | And a 'how to' in your title guarantees
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| upcoming book they plan to publish and
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| | you a lot more 'hits' from Google and the
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| rightly so. There are some basic
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| | other search engines. After all, people
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| considerations to keep in mind when
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| | use Google to search for information they
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| choosing a title, assuming you're
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| | need NOW - help that fills their needs,
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| publishing a non-fiction book.
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| | wants and desires. As a result, traffic
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| The most important thing to remember is
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| | will increase to your website or any
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| to choose a title that describes exactly
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| | other website that carries or mentions
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| what the book is about. Some of you may
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| | your book.
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| think this is common sense. But many
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| | Besides bookstores and Google, librarians
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| publishers I've talked to have chosen
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| | like titles that describe the book
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| titles that don't give you any idea of
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| | exactly. They're likely to order more
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| what is in the book.
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| | copies for their patrons. Librarians
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| Many times publishers come up with cute,
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| | don't necessarily order just one copy.
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| clever or humorous titles that offer the
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| | They order multiples, for the main branch
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| prospective buyer no clues.
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| | and all the branches. Don't overlook them
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| Bookstores don't like to carry books that
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| | as a good source for sales.
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| don't say exactly what the book is about.
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| | I've seen many titles make or break
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| After all, many customers browse the
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| | publishers with great marketable
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| spines of books on the bookshelves in
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| | non-fiction books. In some cases they
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| search of the information they need.
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| | were forced to change the title and go
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| Say your book is about repairing
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| | back for another print run - expensive.
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| Volkswagen engines. If you pick a title
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| | Some couldn't afford to do it. They were
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| like "My Life with Cutie Patootie"
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| | stuck with a garage full of books on
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| instead of "How to Fix Your Volkswagen
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| | pallets. Don't let this happen to you.
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| Beetle Engine", you're signing a death
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| | Knowing all of this, if you absolutely
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| warrant to your publishing efforts.
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| | can't bear the thought of giving up your
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| I recall a case when two titles came out
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| | 'working title', then use it for the
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| about the same time. Both had the same
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| | sub-title. But using it as the title will
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| title - "When the Bough Breaks." They
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| | guarantee a slow but certain death to
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| were similar in content but who knew what
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| | your publishing and marketing efforts.
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| gems might really be inside. The books
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| | The title is the most important decision
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| never had a chance without a descriptive
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| | you'll have to make when you publish a
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| title.
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| | book.
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| Publishers often find themselves in this
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| | To be safe, authors, self publishers and
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| 'title' dilemma after they publish their
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| | book publishers need to make sure they
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| book. They have two options. Go back for
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| | choose the best title for their book - a
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| another print run with the new title or
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| | title that says exactly what their book
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| continue to throw money down the drain
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| | is about. What it contains. No guesswork.
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| and market the 'heck' out of the book.
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| | And a 'how to' in the title will never be
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| Granted they'll sell some if they're
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| | outdated or go out of style. Everyone
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| persistent but nothing like the rewards a
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| | will appreciate knowing what the book is
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| good title would bring.
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| | about and a lot more copies will be sold.
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