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Chevy Malibu Challenging For Market Supremacy

For the past years, the Toyota Camry and the
Honda Accord have been the undisputed leadersSchuster also pointed out that the focus on
in the midsize car market. The reliabilityvalue, performance and style of the Malibu
of these vehicles has been known all aroundmakes it a tough contender in its class and
the world and in the United States. Yearis evidence that the automotive brand is
after year, Japanese automakers postedtaking a step in the right direction. "We
increasing sales of their midsize cars. Butsaw that with the Volkswagen Passat and Mazda
recently, they are facing a tough challenge6, and then later with the new Camry and
from  the  Chevy  Malibu.Accord," he said pertaining to the focus in
style,  performance  and  overall  value.
The midsize car from General Motors has been
received with much praise ever since it wasJeff Soga, Toyota's project manager for the
launched in November this year. The MalibuCamry, Solara, and Avalon, agreed with
is also nominated to be the Car of the YearSchuster saying: "Consumers continue to
at the 12th annual Urban Wheels Awards.demand more value and features from their
Consumers are also creating good feedback formidsize sedans, and, unlike the past, stylish
the Malibu. With the increasing popularity ofdesign has become a competitive
the midsize car showing the bowtie badge,differentiator." He also pointed out that
some analysts are claiming that Toyota andconsumers are still looking for reliability,
Honda should watch out for the Malibu eatingride quality, overall comfort, value, and of
into  their  market  share.course, safety when it comes to buying a new
vehicle. This is the same as Acura owners
Doug Schuster, the executive director offocusing on reliability when out shopping for
global forecasting for J.D. Power andAcura  brake  pads.
Associates, said that the new Malibu is
definitely a different car from whatFor nine out of the past ten years, the
consumers have been given in the past. "It'sToyota Camry is the best selling passenger
a more competitive 'retail' Malibu comparedcar in the United States. This year, for the
to the 'fleet' Malibu we've seen before. Itfirst eleven months alone, Toyota has already
could start to sway some buyers who weresold 434,277 units of the Camry - an
focused on leaders in the past, but we'llimprovement of 5.8 percent compared to the
have to wait until next year to see how itsame period last year. In comparison, Chevy
does and where trade-ins come from," saidsold 116,140 units of the Malibu, 23.8
Schuster.percent lower than last year.



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