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Article #217: Chevy Malibu Challenging For Market Supremacy

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For the past years, the Toyota Camry and Schuster also pointed out that the focus
the Honda Accord have been the undisputed on value, performance and style of the
leaders in the midsize car market. The Malibu makes it a tough contender in its
reliability of these vehicles has been class and is evidence that the automotive
known all around the world and in the brand is taking a step in the right
United States. Year after year, Japanese direction. "We saw that with the
automakers posted increasing sales of Volkswagen Passat and Mazda 6, and then
their midsize cars. But recently, they later with the new Camry and Accord," he
are facing a tough challenge from the said pertaining to the focus in style,
Chevy Malibu. performance and overall value.
The midsize car from General Motors has Jeff Soga, Toyota's project manager for
been received with much praise ever since the Camry, Solara, and Avalon, agreed
it was launched in November this year. with Schuster saying: "Consumers
The Malibu is also nominated to be the continue to demand more value and
Car of the Year at the 12th annual Urban features from their midsize sedans, and,
Wheels Awards. Consumers are also unlike the past, stylish design has
creating good feedback for the Malibu. become a competitive differentiator." He
With the increasing popularity of the also pointed out that consumers are still
midsize car showing the bowtie badge, looking for reliability, ride quality,
some analysts are claiming that Toyota overall comfort, value, and of course,
and Honda should watch out for the Malibu safety when it comes to buying a new
eating into their market share. vehicle. This is the same as Acura
Doug Schuster, the executive director of owners focusing on reliability when out
global forecasting for J.D. Power and shopping for Acura brake pads.
Associates, said that the new Malibu is For nine out of the past ten years, the
definitely a different car from what Toyota Camry is the best selling
consumers have been given in the past. passenger car in the United States. This
"It's a more competitive 'retail' Malibu year, for the first eleven months alone,
compared to the 'fleet' Malibu we've seen Toyota has already sold 434,277 units of
before. It could start to sway some the Camry - an improvement of 5.8 percent
buyers who were focused on leaders in the compared to the same period last year.
past, but we'll have to wait until next In comparison, Chevy sold 116,140 units
year to see how it does and where of the Malibu, 23.8 percent lower than
trade-ins come from," said Schuster. last year.






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