| Boost customers can now hook into world's largest | | | | provide all back-end billing integrations, reporting, |
| private-label mobile community | | | | 24x7x365 customer support and monitoring, turnkey |
| A new friend, maybe even a date, could be in the | | | | promotions and contests, and a direct connection into |
| palm of your hand. Boost Mobile(R), a lifestyle-based | | | | its established network of 5 million users across 86 |
| telecommunications brand that develops and distributes | | | | mobile operators globally. |
| wireless communications products for the youth | | | | "We are extremely pleased to be building on over |
| market, and AirG, the global leader in powering mobile | | | | three years of partnership success with Boost Mobile |
| communities, announced the launch of Boost | | | | with the launch of the Boost HOOKT mobile |
| HOOKT--a private--labeled mobile community. With | | | | community. |
| Boost HOOKT, Boost customers are able to hook into | | | | AirG's community applications on the Boost Mobile |
| an interactive, geographically localized and | | | | network have been adopted at a phenomenal pace, |
| interest-categorized mobile community that | | | | which is a testament to the popularity of our |
| communicates across multiple wireless platforms and | | | | carrier-grade social networking products," said |
| incorporates multiple unique features, including e-mail, IM, | | | | Frederick Ghahramani, director, AirG. |
| picture profiles, presence, and public and private | | | | "The strong appeal of the Boost brand with the youth |
| messaging lounges. | | | | market is in line with AirG's proven expertise in |
| "With the addition of Boost HOOKT, our customers | | | | reaching this valuable demographic, as evidenced by |
| now have instant access to a global community filled | | | | successful mobile promotions on the Boost Mobile |
| with individuals from more than 30 countries with similar | | | | network,'surfing for Love I and II' and 'Latin Lover,' |
| interests and hobbies. | | | | which have proven highly successful for drawing new |
| They can hook up with some of the most fascinating | | | | customers into mobile communities like Boost HOOKT |
| people from across the USA and around the world in | | | | with the chance to win exclusive VIP trips to California |
| an interactive and network-aware messaging | | | | and Florida." |
| environment--all through their Boost Mobile phone," said | | | | Boost HOOKT is available to all Boost Mobile |
| Craig Thole, director of Value Added Services, Boost | | | | customers with wireless Web-or Java(TM)-enabled |
| Mobile. "AirG is one of the strongest publishers of | | | | handsets and for a limited time is being offered for |
| mobile community products, and we are excited to | | | | free for the first 30 days. |
| continue our successful partnership with them in | | | | Following the 30-day promotional offer, Boost HOOKT |
| bringing some of the best multiplayer mobile | | | | will cost $. 50 per day for unlimited access, and the |
| applications to our customers." | | | | charge only applies on the days that customers use it. |
| AirG will provide an end-to-end community solution for | | | | In addition, Boost is offering a "Free Friday" promotion |
| Boost HOOKT that encompasses all application | | | | for a limited time. |
| elements across multiple wireless platforms, and also | | | | |