| Buying a New Computer... Or Car... on the Internet | | | | There are three major price levels: trade-in (or |
| For over two decades, Dell, Inc. has been wildly | | | | wholesale), private party and retail. Trade-in is what |
| successful at bypassing the traditional stores and | | | | one would expect to get from a dealer for one's used |
| selling computers directly to consumers, | | | | car - it is the lowest of the three averages, but it's |
| custom-assembled according to a selection of options. | | | | important to know as a baseline. Private party is what |
| The promise of convenience and savings, along with | | | | one would expect to get if one sells a car to another |
| Dell's strong company reputation and their backbone of | | | | person, and retail is what one would pay for that car |
| customer service have helped ease consumer fears | | | | at a used car dealership. |
| of buying a relatively expensive product sight unseen. | | | | Third Party Vehicle History Reports |
| Gateway and other computer makers have since | | | | In addition to the seller's honest word and availability of |
| embraced the online medium and are now enjoying a | | | | service records our prudent innovators tap into the |
| similar success at a varying degree. It won't be long | | | | same third party vehicle history report providers the |
| before buying a new car online is not going to be much | | | | rest of the used car buyers use. CARFAX and |
| different than ordering a new computer. Some | | | | Experian's AutoCheck, initially serving the automotive |
| German manufacturers have already caught on to this | | | | professionals only, have been available to the general |
| emerging trend. A BMW enthusiast, for example, could | | | | public for a number of years now. For $24.99 |
| configure and order a new M6 months before its | | | | CARFAX offers 30 days and AutoCheck offers 60 |
| official entry into the US market. He or she could then | | | | days of unlimited vehicle history reports. These provide |
| track its progress through the manufacturing facility | | | | extensive reporting on the vehicles' recorded history: |
| online similarly to the way one would track the | | | | date and type of registration and renewal events, as |
| progress of one's new Dell. However, buying a new | | | | well as checking for recorded incidents, odometer |
| car online sight unseen is not a very risky proposition. | | | | rollbacks, junk, salvage, rebuilt titles, insurance loss, theft, |
| One knows what one is getting and there is franchise | | | | lemon buybacks, etc. Many dealers realize the |
| dealer and a manufacturer standing behind it. | | | | convincing power of stating the recorded facts and |
| Buying a Used Car on the Internet - a New Breed of | | | | now offer free vehicle history reports for the cars |
| Shoppers | | | | they sell. |
| What about the used car market online? How can | | | | Car Inspections |
| consumers quantify the risk they are taking buying a | | | | Independent vehicle appraisal/inspection services with |
| used car sight unseen to make sure it is justified by | | | | online presence have also seen a boost in their |
| the savings of such purchase? | | | | business. For $99.95, CARCHEX offers to give any |
| Historically, conventional used car buyers have been | | | | automobile a 155-point pre-purchase auto inspection |
| able to kick its tires, take it for a spin, and haggle over | | | | almost anywhere in the USA. Not too high a price for |
| the asking price of the car they like at their local dealer | | | | peace of mind, especially if it can save one from |
| since the invention of the automobile. Because of the | | | | having to deal with surprise repairs. For half of this |
| internet, a considerable number of these "conventional" | | | | amount, one can find a mechanic in the local directory |
| used car buyers have found a myriad of ways to | | | | who can check out the car and even take it for a test |
| harness the power of the ever expanding online | | | | drive on one's behalf and then fax a detailed report. |
| automotive resources and tools available at their | | | | Nevertheless, some of the more thrifty buyers have |
| disposal to make informed buying decisions. | | | | found ways to save themselves the nominal fees |
| It is from those online savvy buyers that a new breed | | | | mechanics charge without depriving themselves of the |
| has emerged - those who buy their used cars online, | | | | peace of mind of a pre-sale inspection. Say, I live in |
| sight unseen. Although they represent a relatively small | | | | Boston and happened to find a 1974 BMW 2002tii that |
| portion of the used car buyers, these brave souls see | | | | I really wanted all the way in San Diego. Now, I would |
| an unmatched advantage and find ways to minimize | | | | definitely want the car inspected prior to buying it. My |
| the risks. But what's in it for them, one might ask? | | | | thrifty side, however, wants to avoid the $150 fee a |
| Simple, actually: selection and price. The internet offers | | | | local company would charge me to inspect the vehicle. |
| easy access to a vast selection of vehicles worldwide | | | | The solution? I would ask a fellow member of the |
| - online car portals, classifieds, conventional dealers | | | | BMW enthusiast community who lives in San Diego to |
| with online presence and pure online-only outfits, online | | | | take a look at the car for me. There are plenty of |
| used car brokers, to name but a few. Since most of | | | | BMW forum members that would be more than |
| them are looking for a specific vehicle, their chance of | | | | happy to offer their time and expertise to a fellow |
| finding "the one" is far greater online compared to the | | | | east coast bimmerphile in need. |
| confines of their local area. | | | | Shipping |
| Needless to say, virtually all of them are looking for a | | | | There is a sea of car shipping companies that would |
| bargain. Our brave souls take risks, but these are | | | | gladly bring our pioneers their newly acquired vehicles |
| justified, at least in their eyes, because of the savings | | | | home at a reasonable price. One example, |
| they realize by utilizing the online channel. How do they | | | | Dependable Auto Shippers operate a fleet of |
| do it? They, too, are well-armed with the online tools | | | | state-of-the-art, satellite tracked vehicle shipping |
| they need to make intelligent buying decisions. Here is | | | | transporters, which allow one to track one's car while |
| how these online tools help them through the | | | | it's on its way much like one would track a package. |
| decision-making and buying steps of the process. | | | | Yet, a healthy number of this new breed of used cars |
| Fair Market Value | | | | buyers opt for driving their new purchase home on |
| Determining whether a particular car is a bargain is a | | | | their own instead. It's cheaper, it's faster, and |
| function of understanding its fair market value given its | | | | admittedly, it's much more exciting. Sellers specializing in |
| condition in the context of the current supply and | | | | online sales of this kind have also adapted to |
| demand. For the non-economists, of course, there are | | | | accommodate the demands of this new kind of used |
| a number of excellent online market valuation sources | | | | car buyer. Airport pickups for our weary yet eager |
| available. Kelley Blue Book, NADAGuides, are some of | | | | buyers are more or less industry standard, these days. |
| the most widely used car pricing providers. They all | | | | Sellers specializing exclusively in online sales, providing |
| base estimates on a large number of recorded | | | | a hot meal for their 'guests' at the family table before |
| transactions and provide appraisal adjustments for the | | | | they depart on their voyage home, is not unheard of. |
| year, make, model, mileage, options, condition and even | | | | Although buying a used car online sight unseen is not |
| local market trends. As their appraisal algorithms differ | | | | for the faint of heart, it is a growing phenomenon, |
| slightly from each other, the estimates may vary, so | | | | which if executed carefully, could be a very rewarding |
| checking more than one source is recommended. | | | | experience for all parties involved. |