| The art of designing the appearance of a vehicle is | | | | plastiscine model is most significant in determining the |
| referred to as automotive design and it is of extreme | | | | design of a car. Interior styling refers to the art of |
| importance in the present era where impressive | | | | giving full form to the internal components like door |
| external features are necessary and contribute | | | | liners, pillar trims, seats etc. Different graphic |
| extensively to ensure that a vehicle is adored by | | | | representations like switches, dials, liveries are also |
| consumers and thus set cash registers ringing. It must | | | | conceptualized by the automotive designers. One of |
| be mentioned here, that the art of automotive design is | | | | the most important constituents of car designing is |
| applicable for not only automobiles and cars but also in | | | | applying the surface color which gives a proper look to |
| case of heavier vehicles like trucks and vans and | | | | the final appearance of the car. |
| buses as well. It is the automotive engineers who play | | | | It was in the early 1920s in the United States that |
| the most significant role in ensuring a perfect and | | | | Alfred. P. Sloan Jr. devised the art of creating car |
| adaptable design for a car and these designers are | | | | designs which would undergo changes annually. This |
| usually proficient in the field of art and industrial design. | | | | was a result of the monotony in prevalent car designs |
| The concept of designing a vehicle is extremely | | | | over long periods of time which had resulted in the |
| important not only for giving it an attractive outer | | | | formation of a saturation point in the automobile |
| appearance but also at the same time it must be | | | | market of the country. This process of replacing |
| worked out bearing in mind the marketability of the car | | | | designs annually was popularly referred to by Sloan as |
| as well. | | | | ‘dynamic obsolescence'. However, while this was a |
| There are several facets of designing an automobile. | | | | feature which could be adopted easily by the bigger |
| These include exterior designing and interior designing, | | | | automobile manufacturers, such regular re-styling was |
| graphic designs, color and trim design. External styling | | | | an expensive option for ht smaller manufacturers |
| refers to the conceptualization of the outer | | | | which therefore affected their sales adversely. In |
| appearance of the vehicle and the entire processing | | | | present times, the car designs are totally based on |
| occurs after creating a sketch and then giving shape | | | | consumer demands. |
| to the forms and surface of the car. The industrial | | | | |