| Email marketing is becoming more popular every single | | | | question that is very popular is how to collect opt in |
| day simply because it is a great way to reach people | | | | email addresses. The easiest way is to make it easy |
| quickly and affordably. More than ever email marketing | | | | for people to give you their email addresses and to |
| is becoming the preferred method for individuals | | | | also make it worth their while. You should always offer |
| interested in advertising their products and services. | | | | something for free, like an ebook or a newsletter, to |
| However, there are several ways you can go about | | | | inspire people to hand over their email. Another option |
| email marketing and some of them are good while | | | | is to simply hold a contest where people will need to |
| others aren't. Even if a particular method appears to | | | | register with a valid email address in order to win. Pop |
| be a good way, it might not be in the long run. As a | | | | up boxes on your website will also prove helpful in |
| result, you should know the basics of email marketing | | | | collecting email addresses. Remember, though, that if |
| and how it applies to you and your business. The | | | | you don't offer something for free then you won't get |
| following information are the answers to some popular | | | | as many email addresses as you would otherwise. |
| questions regarding email marketing. | | | | Take the time and effort to create an ebook, |
| What is the difference between Opt In emails and | | | | newsletter, or some other type of information that will |
| Spam? There is a big difference between opt in | | | | prove to motivate individuals to subscribe to your site. |
| emails and spam. First of all, spam is unsolicited | | | | How do you write a marketing email? Others are |
| commercial emails that simply arrive in your inbox | | | | interested in how to write a marketing email. In general, |
| without permission. This is annoying, clogs your inbox, | | | | writing a marketing email is really easy because all you |
| and in some cases can even infect your computer | | | | have to do is write clearly and to the reader. This |
| with a virus. As a result, few people will open | | | | means that you must address the person by name, |
| unsolicited emails. Most of the time these will be | | | | write as if you are speaking to them, break the email |
| directed directly to the trash and never will be seen. In | | | | up into many short paragraphs with subheadings, and |
| some cases, people will be able to cause problems for | | | | write passionately about your product or service. |
| you and it is possible to even lose your ISP service. | | | | Brought to you by Aaron Goldberg. Aaron is an |
| Don't spam, instead use opt in email addresses. These | | | | advocate for Interspire, a leading provider of |
| are email addresses that you collect on your website | | | | ecommerce shopping cart software, content |
| or in other ways where the individual voluntarily gives | | | | management software, email marketing software, and |
| you his/her email address. | | | | other web software solutions. |
| How do you collect opt in email addresses? One | | | | |