| Car wrap advertising is an increasingly popular way for | | | | Once the ads are ready, the marketing firm goes |
| both large and small companies to market their | | | | looking for people willing to drive around with wrap |
| products and services. By advertising on the cars of | | | | advertising on their cars. This is not too hard for them. |
| everyday people, companies know their ads can | | | | There are more people applying to car wrap |
| reach a whole new audience. | | | | advertising programs than their are cars for them to |
| When a company first decides to use car wrap | | | | drive. Almost all of the big car wrap programs use |
| advertising to promote their business, they contact a | | | | simple online applications to gather information on |
| marketing firm that specializes in car wrap programs. | | | | potential drivers. They keep databases of applicants to |
| They work together to design an attractive ad and | | | | be contacted as new ad campaigns are ready to |
| determine how best to market it. One decision they | | | | launch. |
| have to make is whether to pay someone to place | | | | Since there's such heavy competition, the marketing |
| ads on a car they already own or give them a whole | | | | firm can be picky about who they choose. The more |
| new car already wrapped in ads. | | | | miles you drive and the busier roads you travel, the |
| SUV's are popular choices for car wrap programs | | | | more likely you are to be selected. Businesses |
| because they hold larger ads and can be seen better | | | | obviously want their ads in front of as many eyeballs |
| in traffic. Volkswagen Beetles are another popular | | | | as possible. |
| choice. | | | | |