Launching New Cars in India

The Indian car market is the second fastest growingeducated, English-speaking middle class.
one in the world today. This is due to the large IndianAnother industry that has done quite well for last few
middle class that keeps waiting for and buying theyears, is the auto industry. Almost all global auto
upcoming cars in India.makers have their presence in the Indian market.
In the early 1990's, when the Indian government startedGeneral Motors, Chevrolet, Ford, Hyundai, Honda,
the economic liberalization policy, it was difficult toMercedes, Rolls Royce, Audi, BMW, Volkswagen,
imagine that it would turn out to be an important eventSkoda, Nissan, etc have made their presence in the
in the history of the country. Since then the wholeIndian car market. Several of them also have their
economy of India has undergone a sea-change. Nowmanufacturing units in the country. They are taking
almost every sector of the economy is growing.advantage of the country's cheap labor cost and
Some industries, however, have outperformed others.liberal policies. It is also helping the Indian market a lot.
One such industry is information technology. Since theThe Indian government is earning lots of revenue, and
liberalization of the economy, India has emerged as athe Indian people are getting jobs. Indirectly, this
major power in the information technology industry.economic activity is resulting in job creation.
Many Indian IT companies have a businesses worthAs the auto market is getting competitive, car makers
millions of dollars. The young Indian workers arekeep launching new products every other week. It is
benefited by the outsourcing of work to India fromalso resulting in more options for car buyers in the
Western countries.country. The upcoming cars in India include Chevrolet
A lot of companies have started to operate out ofBeat, Fiat Bravo, Audi A5, Nissan 370Z, Skoda Yeti,
India as they offer some distinct advantages. TheseVolkswagen Polo, Hyundai i30, Nissan March, etc.
include low labor cost and presence of the well