| Toyota's Scion brand has been a runaway hit for the | | | | excess capacity and the cost advantage that no |
| Japanese automaker ever since being launched in | | | | American manufacturing plant can offer. For its part, |
| 2003. Designed to appeal to Generation "Y" buyers, | | | | VW gets to sell rebadged versions of the Dodge |
| the automobiles are preferred, edgy - some people | | | | Caravan minivan. |
| might say hideous - and have given Toyota a crucial | | | | If based on the Polo, the Wasp is expected to use the |
| toehold with young buyers. GM, Ford, and Chrysler are | | | | Polo's 1.6L engine and be twinned with a VW |
| getting ready to make a response to Scion, but in | | | | transmission. Beyond that, look for the automobile to |
| other ways. GM is planning to import more cars from | | | | be closer in appearance to the Scion xA design, sport |
| its Daewoo subsidiary while Ford and Chrysler are | | | | a 5 door hot hatch design, and seat 5 passengers. |
| anticipated to build all new Scion fighting cars in Mexico, | | | | Now , the xA sells for just over $13,000, so expect the |
| good news for motorists looking for affordable and | | | | Dodge to challenge at or below the Scion price. |
| quality autos. Let's have a look at what's coming down | | | | The Ford Bronco |
| the pike. | | | | Don't expect Ford to relax and watch from the |
| For the record, Scion isn't the sole auto made for the | | | | sidelines as the market trends toward more Scion-like |
| Generation Y crowd. Honda's Part and soon to be | | | | autos. In 2004 a concept Ford Bronco, taking styling |
| released Fit subcompact are Scion rivals while the | | | | cues from the 1966 Bronco truck, made its |
| Chevy Cobalt, Dodge Caliper, and Saturn ION are also | | | | appearance at auto shows. Now, Ford appears ready |
| directed toward youthful drivers. With that having been | | | | to go ahead with the Bronco which will be built in |
| said, Dodge [Chrysler] and Ford must respond and it | | | | Mexico. |
| would appear that both automakers will be fielding | | | | Featuring a boxy design, the Bronco will be similar in |
| Scion fighters in the next 2 years. | | | | design to the xB and to the Wasp and will probably be |
| The Dodge Hornet | | | | built on the current Fiesta platform to hold costs down. |
| Lo and behold, Dodge is nearing the finalization of its | | | | Indeed, Ford is hoping that a budget Bronco will sell for |
| plans to build the Dodge Hornet. According to industry | | | | less than $10,000 as it battles cheap imports expected |
| sources including Edmunds, the Wasp will be based on | | | | from China as well as other Generation "Y" vehicles |
| the VW Polo, a subcompact automobile built by | | | | on the market. |
| Volkswagen and favored in the EU market. This deal | | | | Yes, the car wars never end and more battles are |
| is fantastic as Volkswagen and Mercedes [a | | | | certain to ensue. Both Nissan with its Versa and a little |
| DaimlerChrysler division, as is Dodge] compete fiercely, | | | | Toyota by the name of Yaris will soon be released |
| especially in Europe. VW has a plant in Mexico that | | | | and competing on the market before the Wasp and |
| likely will produce the Wasp as the company has | | | | Bronco arrive in 2008 as 2009 models. |