| There is a lot of good information out there on search | | | | to spend thousands of dollars to optimize your site. |
| engine optimization (SEO), and probably the same | | | | You CAN spend this much and you WILL benefit from |
| amount of bad information. Personally, I have a lot to | | | | it, but realistically what new business has that kind of |
| learn about SEO, not only for myself, but for my clients | | | | disposable cash? |
| as well. | | | | SEO is something that everyone can learn at least |
| I've procrastinated on learning more about SEO for my | | | | something about. Every little tweak will get more |
| WordPress site because it seems like such a big | | | | people reading, expand your reach, get you higher |
| boring subject that is just way too technical. Every | | | | ranking in the search engines, and closer to your |
| time I read about SEO, my eyes glaze over and I fall | | | | desired outcome, whether that's more sales, fame, a |
| asleep. Well not really fall asleep, but I'd like to. | | | | massive following. Or maybe it is something else. |
| So I've decided to write this series on SEO. (I firmly | | | | What is the number one SEO "trick"? |
| believe that we teach because we need to learn). I'm | | | | (Drum roll as Porsche drives up) |
| armed with several awesome resources | | | | 1. Writing content that people want to read. Content |
| recommended by some really awesome bloggers and | | | | that is helpful, interesting, informative, amusing, outright |
| business people. | | | | funny, spellbinding, controversial, and something that |
| At first glance, they don't appear to be the boring stuff | | | | your target market or audience wants to read |
| that makes me want to go and clean the oven | | | | about.You have to make it the very best you can. You |
| instead. So stay tuned because I am passing along to | | | | have to tweak it until it has all of the above features |
| you all the simple little SEO tips I come across in my | | | | and then some. It has to be your best stuff. |
| research. I'm also challenging myself to see if I can turn | | | | What is the number two SEO "Trick"? |
| my blog (Volkswagen van) into a highly optimized | | | | 1. If you think you know what your target market or |
| machine (Porsche). | | | | audience wants to read on your blog, but you haven't |
| Note: I have nothing against Volkswagen vans--but | | | | asked them, then you are probably missing the point. |
| everyone has been behind one while traveling through | | | | And if you don't know what they want, then you can't |
| the mountains. Right? So then you know what I am | | | | optimize for your target market or audience because |
| saying. | | | | you don't know what they are searching for. |
| This is what I have learned so far: | | | | So go out there and find out what your target market |
| SEO is not magic where only a chosen few get to | | | | wants to read about and you will be well on the way |
| have the wands, chalices, and urns. You do not have | | | | to ranking well in the search engines. |