| It is no secret that Volkswagen has been through a lot | | | | corporate design play an extremely important role. |
| of controversies lately that have shocked the whole | | | | They contribute to the high awareness of the |
| automotive industry. But despite such, Europe's largest | | | | Volkswagen brand. We are proud to have won the |
| automaker and producer of the popular Volkswagen | | | | Design Award of the Federal Republic of Germany." |
| relay has come out unscathed and still in its full | | | | The Design Award was presented by the Federal |
| grandeur ready to face more challenges that come its | | | | Ministry of Economic and Trade. But the organizer of |
| way. For the almost 62 years that Volkswagen has | | | | the awarding event was the German Design Council. |
| spent in the automotive industry it has its shares of | | | | The Ministries and Senators for Trade and Industry of |
| ups and downs but the fact that it is still Europe's | | | | the German Sates and the Federal Ministry of |
| largest automaker simply shows that its achievements | | | | Economics and Trade nominate individual companies |
| has overshadowed its failures. | | | | and their products for the Design Award. The contest |
| And just recently, Volkswagen was awarded with the | | | | also requires for nominated products to at least have |
| Silver 2007 Design Award of the Federal Republic of | | | | a national or international prize at their sleeves. |
| Germany for its corporate book called "Volkswagen | | | | The "Volkswagen Corporate Design Essentials" |
| Corporate Design Essentials." This "brand bible" gives a | | | | corporate book has already received a red dot |
| clear documentation of brand tonality and visual | | | | communication award as well as a prize in the Best of |
| presentation of the design principles of the | | | | Corporate Publishing competition. MetaDesign, a |
| Volkswagen brand. The awarding was held at a public | | | | Berlin-based agency has created the design for the |
| ceremony at Frankfurt am Main during the Ambiente | | | | corporate book and for the Volkswagen brand |
| International trade fair. | | | | corporate design system. |
| The German Design Council has invited an international | | | | Complete details of the 2007 Design Award are |
| jury to pick the Design Award Winners. There were | | | | published on the comprehensive catalog created by |
| 940 nominations but only 25 products were chosen to | | | | Birkhauser Verlag. An exhibition showcasing all the |
| receive Germany's only official design award. | | | | winners is going to be organized after the award |
| According to Jochen Sengpiehl, Head of Marketing at | | | | ceremony. The exhibition will also tour on several |
| Volkswagen, "For Volkswagen, corporate identity and | | | | locations in Germany and also in other countries. |