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Volkswagen Cars Named Finalists for Ad Awards

The New York International Auto Show (NYIAS)"We are excited about being recognized by
is just around the corner and so is the IAGIAG. This research confirms the true
Research Awards. The awarding body giveseffectiveness of these messages in connecting
distinction to automobile manufacturers thatwith consumers and increasing consideration
have created an ad campaign that effectivelyfor  the  brand."
reaches  their  target  audience.
The VW Jetta, the center of the "Dance" ad
The winners in the five categories will becampaign, is the top selling vehicle for
announced at the opening press breakfast atVolkswagen in the U.S. market. Its strong
the Javits Center in New York City where theselling point is the number of comfort and
country's largest motor show will be held.convenience features it has. The Jetta is
The finalists for the five categories haveequipped with adaptive cruise control as well
already been announced and two Volkswagen adas traction control allowing drivers to have
campaigns for their cars were announced ascomplete control of the vehicle. It has a CD
finalists  for  the  award.player and air conditioning for the comfort
of  the  vehicle's  occupants.
The Volkswagen Jetta's "Dance" ad campaign
and the Volkswagen Passat's "Safe Happens" adAs far as the ride is concerned, the Jetta is
are finalists for the "Most Effective Overallone of the best in its class, thanks to its
Ad" category. Aside from that, the Passatfour-wheel independent suspension system.
wagon is also a finalist for the "MostVolkswagen gives the Jetta's MSRP starting at
Effective Established Nameplate Launch$16,490  for  the  base  model.
Campaign" category. The finalists were
chosen on the basis of their effectiveness inThe VW Passat sedan on the other hand focuses
reaching  their  target  viewers.on it safety features although it also offers
good comfort and convenience features like
Creativity and strategic media placement arethe Jetta. Its safety features includes a
some of the criterion set by IAG Research infull lineup of six airbags which covers the
choosing the finalists and, finally, theentire interior area of the vehicle. This
winners in the five categories came intovehicle can adequately protect its occupants
being. The determination of the winner isin instances where highly efficient EBC
also based on the response of more than 1.5greenstuff brake pads are not enough to avoid
million viewers who has been tapped by IAGaccidents.
Research to respond to a survey that they
conducted.Aside from being comfortable and safe, the VW
Passat also offers good fuel efficiency,
Kurt Schneider, the General Manager ofthanks to its engine. Its 2.0T model is
Creative Content for Volkswagen of Americapowered by a 2.0-liter turbocharged
Inc., has this to say about their adfour-cylinder featuring direct-injection
campaigns' being finalists for the awards:delivery technology.



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