| The New York International Auto Show (NYIAS) is just | | | | say about their ad campaigns' being finalists for the |
| around the corner and so is the IAG Research | | | | awards: "We are excited about being recognized by |
| Awards. The awarding body gives distinction to | | | | IAG. This research confirms the true effectiveness of |
| automobile manufacturers that have created an ad | | | | these messages in connecting with consumers and |
| campaign that effectively reaches their target | | | | increasing consideration for the brand." |
| audience. | | | | The VW Jetta, the center of the "Dance" ad |
| The winners in the five categories will be announced | | | | campaign, is the top selling vehicle for Volkswagen in |
| at the opening press breakfast at the Javits Center in | | | | the U.S. market. Its strong selling point is the number of |
| New York City where the country's largest motor | | | | comfort and convenience features it has. The Jetta is |
| show will be held. The finalists for the five categories | | | | equipped with adaptive cruise control as well as |
| have already been announced and two Volkswagen | | | | traction control allowing drivers to have complete |
| ad campaigns for their cars were announced as | | | | control of the vehicle. It has a CD player and air |
| finalists for the award. | | | | conditioning for the comfort of the vehicle's occupants. |
| The Volkswagen Jetta's "Dance" ad campaign and the | | | | As far as the ride is concerned, the Jetta is one of the |
| Volkswagen Passat's "Safe Happens" ad are finalists | | | | best in its class, thanks to its four-wheel independent |
| for the "Most Effective Overall Ad" category. Aside | | | | suspension system. Volkswagen gives the Jetta's |
| from that, the Passat wagon is also a finalist for the | | | | MSRP starting at $16,490 for the base model. |
| "Most Effective Established Nameplate Launch | | | | The VW Passat sedan on the other hand focuses on |
| Campaign" category. The finalists were chosen on the | | | | it safety features although it also offers good comfort |
| basis of their effectiveness in reaching their target | | | | and convenience features like the Jetta. Its safety |
| viewers. | | | | features includes a full lineup of six airbags which |
| Creativity and strategic media placement are some of | | | | covers the entire interior area of the vehicle. This |
| the criterion set by IAG Research in choosing the | | | | vehicle can adequately protect its occupants in |
| finalists and, finally, the winners in the five categories | | | | instances where highly efficient EBC greenstuff brake |
| came into being. The determination of the winner is | | | | pads are not enough to avoid accidents. |
| also based on the response of more than 1.5 million | | | | Aside from being comfortable and safe, the VW |
| viewers who has been tapped by IAG Research to | | | | Passat also offers good fuel efficiency, thanks to its |
| respond to a survey that they conducted. | | | | engine. Its 2.0T model is powered by a 2.0-liter |
| Kurt Schneider, the General Manager of Creative | | | | turbocharged four-cylinder featuring direct-injection |
| Content for Volkswagen of America Inc., has this to | | | | delivery technology. |