| The New York International Auto Show
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| | awards: "We are excited about being
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| (NYIAS) is just around the corner and so
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| | recognized by IAG. This research confirms
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| is the IAG Research Awards. The awarding
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| | the true effectiveness of these messages
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| body gives distinction to automobile
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| | in connecting with consumers and
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| manufacturers that have created an ad
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| | increasing consideration for the brand."
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| campaign that effectively reaches their
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| | The VW Jetta, the center of the "Dance"
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| target audience.
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| | ad campaign, is the top selling vehicle
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| The winners in the five categories will
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| | for Volkswagen in the U.S. market. Its
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| be announced at the opening press
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| | strong selling point is the number of
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| breakfast at the Javits Center in New
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| | comfort and convenience features it has.
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| York City where the country's largest
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| | The Jetta is equipped with adaptive
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| motor show will be held. The finalists
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| | cruise control as well as traction
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| for the five categories have already been
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| | control allowing drivers to have complete
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| announced and two Volkswagen ad campaigns
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| | control of the vehicle. It has a CD
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| for their cars were announced as
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| | player and air conditioning for the
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| finalists for the award.
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| | comfort of the vehicle's occupants.
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| The Volkswagen Jetta's "Dance" ad
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| | As far as the ride is concerned, the
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| campaign and the Volkswagen Passat's
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| | Jetta is one of the best in its class,
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| "Safe Happens" ad are finalists for the
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| | thanks to its four-wheel independent
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| "Most Effective Overall Ad" category.
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| | suspension system. Volkswagen gives the
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| Aside from that, the Passat wagon is also
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| | Jetta's MSRP starting at $16,490 for the
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| a finalist for the "Most Effective
| |
| | base model.
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| Established Nameplate Launch Campaign"
| |
| | The VW Passat sedan on the other hand
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| category. The finalists were chosen on
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| | focuses on it safety features although it
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| the basis of their effectiveness in
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| | also offers good comfort and convenience
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| reaching their target viewers.
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| | features like the Jetta. Its safety
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| Creativity and strategic media placement
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| | features includes a full lineup of six
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| are some of the criterion set by IAG
| |
| | airbags which covers the entire interior
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| Research in choosing the finalists and,
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| | area of the vehicle. This vehicle can
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| finally, the winners in the five
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| | adequately protect its occupants in
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| categories came into being. The
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| | instances where highly efficient EBC
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| determination of the winner is also based
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| | Greenstuff brake pads are not enough to
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| on the response of more than 1.5 million
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| | avoid accidents.
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| viewers who has been tapped by IAG
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| | Aside from being comfortable and safe,
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| Research to respond to a survey that they
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| | the VW Passat also offers good fuel
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| conducted.
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| | efficiency, thanks to its engine. Its
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| Kurt Schneider, the General Manager of
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| | 2.0T model is powered by a 2.0-liter
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| Creative Content for Volkswagen of
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| | turbocharged four-cylinder featuring
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| America Inc., has this to say about their
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| | direct-injection delivery technology.
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| ad campaigns' being finalists for the
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| |
|
