| After you get done reading this article,
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| | website.As recent as last year, they said
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| go to the computer and pull up I want
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| | that Internet advertising was dead. It
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| to you try a little experiment. Try
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| | nearly was. The difference is that it
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| typing in your dealership name in the
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| | evolved. It changed from epileptic
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| search area. Do you come up? Are you
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| | banners all over to the place with
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| even ranked first, second, third? Now
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| | deceptive offers to letting the customer
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| try typing in a few different
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| | search for some thing and then giving
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| combinations - the makes you sell plus
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| | them a choice whether or not to find out
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| your town or used makes and your town
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| | more information. With the evolution of
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| (Chevrolet St. Louis, Used VW
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| | choice and the sites that directly market
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| Pittsburgh). Coming up now?From my
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| | to the customer needs, it has made
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| research about 90% of you won't appear.
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| | Internet advertising the home run that ad
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| That isn't necessarily your fault or your
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| | agencies and advertisers have tried to
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| website provider's. It is something that
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| | find since the direct mail piece was
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| you need to fix. Back in the "old days"
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| | printed.
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| (last year) it really didn't matter how
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| | I have preached in many articles that
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| you appeared in the search engines. In
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| | taking a serious look at Internet
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| this day and age the Internet Search
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| | advertising should be something each
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| Engines are the New Yellow Page Ads. If
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| | dealership should do. Some have listened
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| you didn't have a yellow page ad in the
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| | and many have not. Find the best
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| past chances were that you wouldn't get
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| | solution for your dealership in your
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| the first call. Search engines are the
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| | hands. Those who start on this journey
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| exact same way. You have to be there for
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| | are in a better position tomorrow. The
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| them to call your website.Google has
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| | Internet constantly evolves. Imagine
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| become the leader in the online race.
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| | back in the 70's if you bought a Honda
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| You may have heard of this little company
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| | dealership. Yes, there was an upside
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| whose stock has doubled in less than a
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| | from gas crunches and the trend toward
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| month. I get questions all the time
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| | more fuel efficiency. You didn't sell
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| about why is Google stock is so much. It
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| | them like they were going out of style.
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| is because advertisers, advertising
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| | Imagine what that dealership would be
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| companies, and consumers can connect and
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| | worth today in a nice growing metro
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| connect easily without all the junk that
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| | area.The point of the story: investing in
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| is on other sites. People are looking
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| | the Internet today is like buying a Honda
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| for easy ways on the Internet to find the
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| | dealership in the 70's. Except this time
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| information they need. Google connects
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| | you have the foresight to see what is
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| you to your customer.Some will say that
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| | coming up over the next few years.
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| they don't use Google. You might use MSN
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| | Building your online presence is a return
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| or Yahoo or twenty other different
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| | that you will reap for years to come no
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| engines out there. It doesn't matter
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| | matter how small or how large the
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| which one you use. You have to be there
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| | investment. So find a way to start
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| on all of them in some shape or form.
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| | making it work for you today. Search
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| You can pay a company to do it or you can
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| | engine advertising and marketing will be
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| research it yourself and make it
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| | done in your area. Lock it up with your
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| happen.Most people don't know how
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| | operation now before your competition
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| valuable having a good ranking on the
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| | does.Todd Swickard, Chief Executive
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| search engines is for their business.
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| | OfficerTodd Swickard founded Auto
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| The ones that do know it - don't want you
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| | Supplier Marketing, LLC in February 2002.
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| to find out. When you look at all the
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| | Drawing on his vast experience from
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| other media that is out there and you
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| | Compaq, AutoTrader.com, and Dealer.com,
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| break it down, it becomes real simple to
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| | he was able to compile a multi-media
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| see why the manufacturers are dumping
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| | company that targets niche markets across
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| money into online advertising. It is
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| | the country. In less then 6 months a site
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| cheaper in relative terms and provides in
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| | was launched and over 200 dealers from
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| many cases and return on investment.The
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| | across the country had been formed into a
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| rules have changed for everyone. Many
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| | network. All this with very little
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| makes out there will now allow you to
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| | venture capital invested.A veteran of the
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| Co-op this advertising expense. It has
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| | dot com industry, Todd has seen it all.
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| come from the Internet being the evil
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| | It has been his personal goal to create a
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| step child of advertising to one of the
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| | marketing company that drives results
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| shining stars for dealerships. If you
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| | with ROI and accountability. His
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| don't know already, find out if your
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| | methodology keeps campaigns within budget
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| brand allows co-op and be the hero of the
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| | producing infinite results and return on
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| dealership by finding a way to bring more
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| | investment. Todd's true measure of
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| qualified traffic and leads to your
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| | success is in the success of our clients.
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