| In the year 2002 when Volkswagen Phaeton was | | | | and in fairness to the automaker it has been |
| introduced in the world it was considered a | | | | successful with its move upscale. Take for |
| breakthrough for the brand since it was the | | | | instance the Touareg which was a surprising |
| first time for the Wolfsburg-based | | | | hit for the automaker, the Passat was also a |
| manufacturer to build such a large, | | | | best seller for VW and carries the image of |
| sophisticated, and expensive vehicle. The | | | | being more than just an average midsize car. |
| Volkswagen Phaeton has become a blessing and | | | | To give Volkswagen with the edge in the |
| a curse for the automaker. The Phaeton proved | | | | high-end luxury market, it will have to try |
| to be what the automaker hoped it would | | | | to differentiate itself from its rivals. The |
| be----the 'Best'--- but amidst its perfection | | | | Phaeton on its own is a fantastic luxury |
| it has somewhat brought a dark cloud over | | | | sedan and demonstrates just what the |
| Volkswagen because instead of bringing in | | | | Volkswagen brand is capable of. |
| more sales for VW it has slowed down sales | | | | |
| until the time came for the automaker to | | | | Volkswagen has been very successful with its |
| decide to stop the sales of the Phaeton for | | | | fusion of qualities, design, capabilities, |
| North America at the end of 2005. | | | | and performance. It was even able to mate a |
| | | | fastback or wagon with a TDI powered engine |
| But it looks like things are finally turning | | | | and go further by creating a combination of |
| around for the Phaeton as according to media | | | | diesel and hybrid drivetrain. If the |
| reports Volkswagen will again try for the | | | | automaker can do the same for its Phaeton |
| second time around its luck in North America | | | | then it would be able to differentiate itself |
| by sending its Phaeton back but this time | | | | from the other luxury vehicle out there since |
| making it even more luxurious. Will Europe's | | | | it would be gaining the attention and |
| largest automaker succeed this time is not | | | | interest that it needs due to its unique |
| yet clear. | | | | traits. |
| | | | |
| In an interview with the financial news | | | | With regards to the new Phaeton four-door |
| provider, Bloomberg, Andreas Meurer, | | | | model, Volkswagen has launched the brand new |
| Volkswagen's of America's spokesperson said | | | | 2008 model at the Geneva Motor Show bears a |
| that the company has intentions of | | | | mild facelift that includes an adaptive xenon |
| reintroducing the Phaeton to the US market. | | | | headlamps, with LED daytime running lights |
| Furthermore, the Financial Times Deutschland | | | | plus some new LED tail lamps and a restyled |
| reports that in an interview with VW's CEO | | | | front grille that will surely put it more |
| Dr. Martin Winterkorn, he said that in order | | | | attuned to the rest of the Volkswagen lineup. |
| for the car to be successful it needs to be | | | | And speaking of being in line with the rest |
| introduced worldwide. The Bloomberg article | | | | of VW, the Phaeton will have the same quality |
| did mention that the Phaeton vehicle will not | | | | VW auto parts such as the popular VW control |
| be a new modified Phaeton but the previous | | | | arm which upgrades the suspension system of |
| model introduced and stated further that the | | | | any VW vehicles. Different VW model calls for |
| vehicle is expected to arrive before the turn | | | | specific VW control arms and Volkswagen makes |
| of the decade. | | | | sure that every component that it adds on its |
| | | | vehicles have undergone strict quality test. |
| The launching and sale of the Phaeton is just | | | | This is the automaker's way of maintaining |
| a small part of the whole Volkswagen equation | | | | quality in its range. |