| In the year 2002 when Volkswagen Phaeton | | | | with its move upscale. Take for instance |
| was introduced in the world it was | | | | the Touareg which was a surprising hit |
| considered a breakthrough for the brand | | | | for the automaker, the Passat was also a |
| since it was the first time for the | | | | best seller for VW and carries the image |
| Wolfsburg-based manufacturer to build | | | | of being more than just an average |
| such a large, sophisticated, and | | | | midsize car. To give Volkswagen with the |
| expensive vehicle. The Volkswagen | | | | edge in the high-end luxury market, it |
| Phaeton has become a blessing and a | | | | will have to try to differentiate itself |
| curse for the automaker. The Phaeton | | | | from its rivals. The Phaeton on its own |
| proved to be what the automaker hoped it | | | | is a fantastic luxury sedan and |
| would be----the 'Best'--- but amidst its | | | | demonstrates just what the Volkswagen |
| perfection it has somewhat brought a | | | | brand is capable of. |
| dark cloud over Volkswagen because | | | | Volkswagen has been very successful with |
| instead of bringing in more sales for VW | | | | its fusion of qualities, design, |
| it has slowed down sales until the time | | | | capabilities, and performance. It was |
| came for the automaker to decide to stop | | | | even able to mate a fastback or wagon |
| the sales of the Phaeton for North | | | | with a TDI powered engine and go further |
| America at the end of 2005. | | | | by creating a combination of diesel and |
| But it looks like things are finally | | | | hybrid drivetrain. If the automaker can |
| turning around for the Phaeton as | | | | do the same for its Phaeton then it |
| according to media reports Volkswagen | | | | would be able to differentiate itself |
| will again try for the second time | | | | from the other luxury vehicle out there |
| around its luck in North America by | | | | since it would be gaining the attention |
| sending its Phaeton back but this time | | | | and interest that it needs due to its |
| making it even more luxurious. Will | | | | unique traits. |
| Europe's largest automaker succeed this | | | | With regards to the new Phaeton |
| time is not yet clear. | | | | four-door model, Volkswagen has launched |
| In an interview with the financial news | | | | the brand new 2008 model at the Geneva |
| provider, Bloomberg, Andreas Meurer, | | | | Motor Show bears a mild facelift that |
| Volkswagen's of America's spokesperson | | | | includes an adaptive xenon headlamps, |
| said that the company has intentions of | | | | with LED daytime running lights plus |
| reintroducing the Phaeton to the US | | | | some new LED tail lamps and a restyled |
| market. Furthermore, the Financial Times | | | | front grille that will surely put it |
| Deutschland reports that in an interview | | | | more attuned to the rest of the |
| with VW's CEO Dr. Martin Winterkorn, he | | | | Volkswagen lineup. And speaking of being |
| said that in order for the car to be | | | | in line with the rest of VW, the Phaeton |
| successful it needs to be introduced | | | | will have the same quality VW auto parts |
| worldwide. The Bloomberg article did | | | | such as the popular VW control arm which |
| mention that the Phaeton vehicle will | | | | upgrades the suspension system of any VW |
| not be a new modified Phaeton but the | | | | vehicles. Different VW model calls for |
| previous model introduced and stated | | | | specific VW control arms and Volkswagen |
| further that the vehicle is expected to | | | | makes sure that every component that it |
| arrive before the turn of the decade. | | | | adds on its vehicles have undergone |
| The launching and sale of the Phaeton is | | | | strict quality test. This is the |
| just a small part of the whole | | | | automaker's way of maintaining quality |
| Volkswagen equation and in fairness to | | | | in its range. |
| the automaker it has been successful | | | | |