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Skoda, the new driving force behind VW profits

Long gone are the days when Skoda was thecalled a skip on wheels etc. Preset day
target of cruel jokes in themotoringanalysts predict a verybright future for
industry. Sokda is now rapidly catching upSkoda and admire the VW efforts and the
with  Audi  in  increasingthe  profits  fordecision to stick itthrough hard times for
Skoda and give it an image where it is no
VW which incorporated Skoda almost fifteenlongerconsidered  a  low  class  name.
years from now. Skoda cars wereonce
considered so dangerous to drive that the VWThe Geneva Car Show in March, 2007 will see
executives refuse to commutein them but allthe  launch  of  the  new  generation
that has now changed and Skoda have come down
a path of steadyimprovements in their models.Skoda Fabia Roomster Multipurpose vehicle and
with a 5.5% increase in demand forthis model
The VWs Skoda venture had been written off byplus a 45% increase in car sales due to
many analysts in the motoringindustry citingmanufacturing  in  China  and
the un-predictable future of the Czech state.
At the time of theinitial VW involvement withIndia, Skoda is well on its way to improving
Skoda, the new government after thethe market share price for itsparent company
velvetrevolution had started selling offVW. The main reason for the popularity of
state assets and Skoda only had one model,theSkoda models is thoughtto be due to the
Skoda Favorit in production at the time.consumer wanting a similar feel as one would
Skoda executives were told by VW toeither goget  driving  an
back to the drawing board and design a brand
new car or its the endof the line for Skoda.Audi or a VW but at the fraction of the cost.
Mr. Detlef Wittig, a VW executive at the timeSkoda seems to fulfil this desirenicely and
of the VWtakeover of Skoda and who now runsthe quality of the latest generation models
Skoda, jokes about how Skoda used to beseems to improve withevery new model
thefavoured target of all the cruellest jokeslaunched.
in the motoring industry where itused to be



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