| On February 7, 1985 at 2:00 p.m. the US
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| | National Red Ribbon Campaign in an effort
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| Drug Enforcement Administration (DEA)
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| | to reach million of US children and
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| agent Enrique (Kiki) Camarena was
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| | expand Camarena's dedication to prevent
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| attacked by five men while opening his
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| | drug use around the world.
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| truck doors intending to drive and meet
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| | Since Camarena's murder, the Red Ribbon
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| his wife for lunch. The beige Volkswagen
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| | Celebration and every associated campaign
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| were he was forced in disappeared that
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| | has touched the lives of millions of
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| warm winter afternoon in the streets of
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| | people each year. Annually, during
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| Guadalajara, Mexico. One month later,
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| | October 23rd to 31st, more than 80
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| Camarena's body was found savagely and
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| | million young people and adults show
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| grotesquely murdered.
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| | their commitment to a healthy, drug-free
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| When Camarena joined the US DEA, after
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| | life by wearing or displaying the Red
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| having served as a Marine and becoming a
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| | Ribbon. This nationwide effort has become
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| police officer, his mother tried to
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| | a major force for raising public
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| convince him to resign, but he was
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| | awareness and mobilizing communities to
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| determined to make a difference. In 1974,
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| | combat alcohol, drug and tobacco use
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| he was transferred to Guadalajara,
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| | among youth.
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| Mexico, the center at the time of the
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| | Years later, the red ribbon gained
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| drug trafficking empire and working as an
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| | international appeal as a symbol of the
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| undercover agent was investigating a
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| | fight against AIDS when it was worn by
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| major drug cartel believed to include
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| | Jeremy Irons at the 1991 Tony Awards.
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| officers in the Mexican army, the police
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| | Created by the New York-based Visual AIDS
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| and the government. A firm believer of
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| | Artists Caucus, this visual symbol
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| the notion that even one person can make
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| | demonstrated compassion for people living
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| a difference in this world, Camarena, at
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| | with AIDS and support to their families.
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| the age of 37, sacrificed his life to
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| | Inspired by the yellow ribbons honoring
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| prevent drugs from entering the United
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| | American soldiers servicing in the Gulf
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| States schools and streets.
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| | war and the US hostages of the American
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| Honoring his memory, family and friends
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| | Embassy in Tehran, the color red was
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| from his hometown in Calexico, California
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| | chosen for its connection to blood and as
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| began wearing red badges of satin
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| | a symbol of passion. After becoming a
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| signifying his battle against illegal
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| | politically correct fashion accessory,
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| drugs. Soon, coalitions were formed and
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| | the Red Ribbon is worn on December 1st,
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| adopted the symbol of Camarena's memory:
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| | each year in memory and support of the
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| the red ribbon. In 1988, three years
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| | HIV/AIDS victims and also to increase
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| after his torture and death, the National
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| | public awareness and thus, research
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| Family Partnership organized the first
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| | funding.
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