| Mercedes has long looked at the entire
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| | a fully loaded Golf.
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| U.S. auto market as fair game, meaning it
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| | Published reports via automotive sites
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| is not just a place where it can sell
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| | and blogs are indicating that the car may
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| luxury vehicles, but a place to market
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| | not make it to the U.S. due to several
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| "low budget" vehicles too. Unknown to
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| | concerns. These include:
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| some American motorists, the Mercedes
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| | Cost factor. Mercedes lost plenty of
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| name is much broader than simply being a
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| | money in 2005 and the company is doing
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| luxury make. Like its German rival,
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| | all it can to return to profitability as
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| Volkswagen, Mercedes sells cars in Europe
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| | soon as possible. Preparing any car for
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| that compete directly against the Golf as
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| | the U.S. market takes time and costs
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| well as against the luxurious VW Phaeton.
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| | money; DaimlerChrysler is loathe to
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| Still, introducing a "budget Benz" to
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| | expend money on a project that may not be
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| America is a psychological hurdle that
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| | profitable at the start.
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| parent DaimlerChrysler is delaying making
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| | Consumer perception. A very strong
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| a commitment to. Let's take a look at the
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| | psychological aspect must be overcome
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| proposed B Class and the reasons why the
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| | first and that is consumer perception.
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| model not make it to the U.S. anytime
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| | While the Mercedes name adorns a variety
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| soon.
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| | of vehicle levels in Europe the name is
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| For starters, the proposed B Class is
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| | perceived as "pure luxury" in the U.S.
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| based upon Mercedes A Class line of cars.
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| | Mercedes remembers Cadillac's attempt in
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| Okay, that tells you a lot! In short, the
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| | the past to produce a budget Caddy
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| A Class is a true line of compact cars
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| | [remember the Cimarron?] and how those
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| that are popular in Europe. If you were
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| | attempts failed miserably.
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| to give serious consideration to
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| | BMW. BMW is also considering importing a
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| purchasing a Volkswagen Golf you would
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| | budget model, the "1 Series." Expect
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| consider the A Class to be its logical
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| | Mercedes to get serious about the B Class
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| competitor. A slightly larger model, the
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| | if BMW imports the 1 Series.
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| B Class, makes better use of engine
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| | Presently, only the sedan and wagon would
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| placement and design to produce a car
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| | be imported to the U.S. and any hatch
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| that isn't much larger than the A Class
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| | versions would stay in Europe. With
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| on the outside, but is almost as roomy as
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| | available diesel power, the B Class might
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| the S Class is on the inside [when
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| | thrive as customers gravitate to a car
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| configured as a wagon].
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| | capable of cracking 40 miles to the
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| Beyond all of that, the B Class will be
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| | gallon. Introducing the B Class to the
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| built with Mercedes' electronic stability
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| | American market is a risky proposition,
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| program and come equipped with more
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| | but what is there about selling cars that
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| standard features of any car in its
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| | isn't?
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| class. Basically, the B Class would be
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| | Copyright 2006 - Matt Keegan is The Auto
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| about the size of a Rabbit with all the
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| | Writer covering new cars, the classics,
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| typical Mercedes gadgets and trim that
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| | auto parts and accessories, insurance,
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| Mercedes owners prefer. So, if the B
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| | and more. Matt suggests you find great
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| Class were to sell in the U.S., most
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| | Benz Bin Mercedes Parts for less by
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| models would likely retail for around
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| | shopping online today.
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| $25,000, which is well above the price of
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|
