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Volkswagen's Rabbit Punch

It was year 1975 and VW sales were dropping.made in November 1999. In the first half of
Japanese auto makers were rapidly advancingthe new century, the sales of the Golf, VW
inside the US market with little boxtypes farRabbit's successor, steadily dropped in the
cheaper than a Beetle. To address thisNorth American market. VW US decided that a
threat, VW came up with a small front wheelre-branding is needed to save its lofty
drive car that was Spartan-like in every way.position in the automotive market. On 12
Enter the VW Rabbit, a water-cooled 4April 2006, at the Detroit Auto Show
cylinder, with a transversely mounted engineVolkswagen of America announced the return of
driving the front wheels for around the samethe VW Rabbit. The "new" Rabbit is the same
price as a Japanese compact sedan. From thatmodel as the Golf V being sold in the rest of
time on, the Rabbit has replaced the Beetlethe world. VW bosses were hoping that the
in the US consumer market. With thisnostalgia-factor coupled with a lower price
development, the Rabbit started off thetag will help thrust Rabbit sales. The
influx of a new Volkswagen generation. Knownstrategy has worked quite well. In fact, the
and lauded for its very efficient fuelKelly Blue Book, a top-rated website
economy, the VW Rabbit never received manyproviding vehicle pricing and information,
changes over the years of its production, butnamed the VW Rabbit as one of the "Top 10
it did receive many improvements. When localCoolest New Cars Under $18,000″ because
production started in the US in 1979, the VWit provides "the consumer with results that
Rabbit part that underwent the mostare needed in today's economy." It noted the
noticeable and defining change was its set ofrelatively high utility-per-dollar value of
headlights. The front lighting system wasthe VW Rabbit as the compact workhorse gives
replaced with new square-type headlights. Inthe performance, safety, environmental
1981, the Rabbit got another make-over. Goneimpact, fuel economy, styling and comfort at
were the small taillights, replaced byjust a price range starting at $14,990. Yet,
square-type ones, which include wrap arounda closer look at the new VW Rabbit shows that
turn signals. In that same year, the engineindeed, it has evolved to a very valuable,
grew from 1.6 to 1.7L , and the dieselhighly functional compact vehicle. Capacity
variant from 1.5 to 1.6. In 1982, the sporthas become flexible with VW Rabbit's
compact version of the VW Rabbit wasleather-wrapped 60/40 split rear seating. A
introduced --- the 1.8L GTi, armed with tunedkey VW Rabbit part added to the new version
up VW Rabbit parts - stiffer suspension,is the External Temperature Gauge designed to
alloy wheels, front air dam, and speciallydetermine temperature outside the Rabbit,
designed Recaro sport seats. Top speed,useful in crossing state lines, mountain
acceleration, and handling were tweaked onranges, and other climactic zones. The
the GTi. Another edition was also released inpresence of an electromechanical power
1982 called the Rabbit "black tie" edition. Asteering gives tighter steering and lessens
set of black bumpers and mouldings was addedpollutants, since it does not use harmful
as an add-on VW Rabbit part giving the car asteering fluids. But what makes the VW Rabbit
meaner and sportier look. The interior hada cut above its contemporaries is its new
special seats, while the outside got a rearfive-cylinder engine, which obviously gives
wiper. In July 1984, the VW Rabbit moved overit more power to sweep past its competitors.
to make way for the production of the newOther add-ons that set the VW Rabbit in a
Golf. VW Rabbit's convertible has continuedclass of its own are its variable windshield
to be produced after being re-designed andwipers, automatic climate control, heated
renamed from Rabbit convertible to Cabrioletside windows, cruise control, traction
and renamed once again recently to Cabrio.control system, cargo area tie-downs, power
Although short lived, the Rabbit, gaveoutlets at the cargo area, four-wheel disc
Volkswagen the much-needed breathing room andbrakes, and additional turn signals. Indeed,
a new headstart. However, the production ofVolkswagen may have stamped its name in the
the VW Rabbit has still not completely diedinternational automotive arena, but it seems
off. Rabbit MK1's are still being produced byto have lived, died, and lived again in the
Volkswagen of South Africa as the consumerAmerican market with its Rabbit.
model. In fact, the "Rabbit of the Month" was



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